How Can Content Marketing Help Your Business Make Money Online?
The content marketing institute defines content marketing as
“..a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
Simply put, content marketing is creating interesting buzz around your product or service so that people will visit your online storefront and click buy, except, it’s more about the services being offered rather than your business.
Kinda puzzled? Well, I was too when I first started reading up about it.
Let me give you an example of what I mean.
Have you ever heard of John Deere? If you haven’t, John Deere is a company that sells heavy-duty farming equipment. They sell tractors, combines, plows — you name it, they sell it. In 1895 they released a magazine called “The Furrow” which gave their customers valuable information on all the best farming practices needed to yield the best crops and livestock.
Instead of talking about what their equipment does, they focused on the techniques needed to get the desired result without mentioning their company name or products. Instead of trying to market to their customers, they provided them with useful information.
This information encouraged them to buy their products and now — John Deere is one of the leading suppliers of farming equipment globally!
That is the concept behind content marketing.
Creating content is not always the easiest thing. It takes a lot of research and also requires you to be up to date on all the newest information about your field of business. Additionally, it may take a while for your content to be considered valuable if you don’t have a digital marketing agency working with you.
If you reside in Minneapolis, then it’s especially important that you work with an agency that can provide you with the best content marketing strategies in the region.
Below are three attributes that your agency should have to ensure you get the best results:
A Marketing Strategy
They should be able to design all content creation to establish online authority which should convert into leads and sales for you. They should also provide up to date information and expertise for your customers relevant to your business.
A Proven Track-Record
They should have the figures to show how sales have improved for their previous clients and also have a realistic projection of how it could work for you too.
Excellent Customer Reviews
What are their clients saying about their services? Is there anyone you know that has used their services before and has gotten great results? This is very important because it is possible to fabricate results and online reviews but to actually meet people who have worked with them before is an invaluable asset moving forward.
Content marketing might be the breakthrough that your business needs! All you need to do is select the best content marketing agency in Minneapolis that provides value for money.
